AI Reshaping Media and Entertainment

Artificial Intelligence (AI) is rapidly reshaping the global media and entertainment industry, introducing new ways to create, distribute, and experience content. From automated video editing to immersive storytelling, AI is no longer just a backstage tool but a central force driving innovation. Technology platforms are leading the change. YouTube recently launched AI-powered tools such as Veo 3 Fast and Edit with AI, enabling creators to generate video backgrounds, apply stylistic changes, and even transform speech into song-like tracks. AI video startup Runway is developing advanced “world models” that promise to accelerate film production, gaming, and visual effects by simulating lifelike environments. AI is also playing a growing role in preservation and enhancement of content. In Las Vegas, an immersive Wizard of Oz showcase used AI to remaster archival footage with sharper details, offering audiences a modernized visual experience. Closer home, Maharashtra has approved a ₹3,000 crore Hi-Tech Media Park in Nagpur to boost Animation, Visual Effects, Gaming, Comics (AVGC) and Extended Reality (XR), industries that increasingly rely on AI-based tools. Analysts say the adoption of AI is creating a dual impact: lowering production costs while expanding creative possibilities. Studios and digital platforms are exploring AI not only for editing and effects but also for audience engagement, recommendation systems, and localized content. At the same time, the rapid pace of adoption has raised questions around intellectual property, data privacy, and regulatory oversight. Industry experts suggest that clear frameworks will be necessary to ensure responsible use as the technology scales further. With growing investments and rapid experimentation, AI is set to play a defining role in the next chapter of media and entertainment worldwide.